My Success With Savor The Success – With Thanks
While surfing the web late one night for additional resources and connections for my swimwear line, Miss Kinsman, I somehow came across Savor the Success, an online community of some of the most successful and amazing women all in one place. In addition to these driven business savvy women, the site also offers access to many great features on the site including: - Forums with a high level of participation - Marketing, PR & Branding Tutorial Videos - Media Lists in Fashion, Fitness, Lifestyle, etc - PR Opportunities Truthfully,...
read moreChoosing A WordPress Theme For Your Site
Whether you’re a business owner, or individual with a talent or service to share, nearly everyone can benefit from having a web presence. Where WordPress used to be considered a simple platform for blogging, you can now make fully functioning, customizable websites by taking advantage of all of the plugins and themes that are out there. There’s no doubt that WordPress is by far the most efficient and robust platform out there to for nearly all websites. Not to mention the most cost effective – you don’t need a web...
read moreImportance of Failing
* I recently signed up for Help a Reporter Out and have been getting some very thought provoking queries in my inbox from various reporters. I wanted to share this bit I submitted recently that didn’t get picked up but no sense in letting it go to waste. The question was: Why Is It Important To Fail? And here you have it… As a new business owner, I’ve made countless mistakes that have cost me a great deal of time and money. I’ve faulted so many times in the manufacturing process, trying to have my swimwear made...
read morePositive Relationships
I’ve been meaning to publish a blog post about being selective about your friends and colleagues, but was provoked to write this today: We’ve all had a friend or acquaintance with whom we’ve come to the realization that that person is more toxic than they are uplifting, adding only negative fuel to your fire. I personally take pride in surrounding myself with positive people, and over the summer had an inward battle when I felt I’d essentially outgrown an old friend of mine. I realized that the two times I saw her...
read moreA Leap of Faith
Well I did it – I finally launched my online store at MissKinsman.com. It’s not perfect, but I’m happy to say that Miss Kinsman is open for business. Now I’ll be working on press releases and online marketing to gain traffic to the site and awareness to the brand. The most important thing is that it’s out there and I can make improvements from here. I found with my last runway show that I need to set deadlines in order to make things happen, so I set September 1st as the official date and put it out there so...
read moreCelebrity Leverage
I recently finished Jordan McAuley’s book, Celebrity Leverage, which I’ve been recommending to business owners left and right as an invaluable resource to maximize the celebrity-driven society we live in. Especially having moved to LA this spring, I’m understanding the importance of celebrities to a brand, as well as the impact it can have. Having grown up in Maine, celebrities weren’t a hot topic in my conversations, and I rarely payed attention to the celeb gossip magazines or TMZ. Now while working to launch a...
read moreUsing Odesk Effectively for Outsourcing
It seems that Tim Ferriss’ book, Four Hour Work Week, has been coming up quite often lately in conversations, resulting in questions about outsourcing overseas, which I do quite often. Anyone can outsource their work – I even used it in one of my old jobs when “business development” handed me mundane data entry jobs. This allowed me to focus on more important things like meeting friends for coffee and working on my side business, Miss Kinsman, which is now my full time career. I wrote a blog post about this a while...
read moreTurn on Your Subscribers
Tonight I posted that I was about to reach 1000 subscribers to my “business” Facebook profile – woohoo! But what does that even mean? By manually setting this feature, you are allowing people who aren’t your friends to still see what you’re posting. I receive hundred of friend requests a month on that account – so many that I have one of my assistants send out a generic response to them every so often to weed out the people who are spammers and spark conversations with my new potential friends....
read moreBroken Link Checker
Anyone who knows me knows I have a geeky side to balance out the fashion and creative part of me. And if you know that, you probably know I’m moderately obsessed with finding new plugins that make WordPress easier and sexier. I wanted to share a tool I found recently that probably helps me sleep at night called Outbound Link Manager which scans all of your posts and sends you an email if there are any broken links, and lets you know where to find them, hunt them down, and fix them. I was *very* surprised by how many links I had that...
read moreDon’t Be A Loser
Have you ever noticed how easy it can be to lose your readers’ attention while they’re on your blog? Perhaps not. It’s nothing you said (well not quite). Tt’s your embedded links that send visitors off to other sites that you may be mentioning. Instead you should be sending these links to a new tab so remember to come back to your site. Fortunately, this is an easy fix just by adding target=1 after your target URL inside the < a href > tag. Just be sure sure keep the quotes around the URL so your new URL should look...
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