Networking Tips Revealed

“The people and circumstances around me do not make me what I am, they reveal who I am.”
– Laura Schlessinger

I just got back from Ryan Deiss and Perry Belcher’s Traffic and Conversions Summit in Austin, TX where I did the usual… partied, ate a lot of food, and didn’t spend a ton of time in the conference room. Sound like a bad idea? You’d be surprised!

Whether you’ve just begun attending marketing events or you’re a veteran, you may have noticed that there’s a group of people who go to the events specifically to do the above things. This may not appear at first glance to provide value, but this is how some of the most important networking is done. Consider the following ideas next time you attend your next event:

1. Prepare: Find out who else is going to the event via Twitter and Facebook. Suggest swapping cell numbers beforehand so you can meet up easily. You can also “bump” phones later but I found that this usually doesn’t work and results in standing there letting technology embarrass the both of you.

2. Eat: … and don’t do it alone! While it seems practical to grab a quick meal on the run, make plans with people in your industry to take advantage of the opportunity to exchange ideas or ad swaps over a nice dinner or lunch. Want to leave a good impression – pay for your group’s meal when you go out – if anything you’ll rack up some good karma points.

3. Learn: If DVDs of the event are available to you after the event, I recommend investing in them – you can find another attendee to split the cost with if needed. By trying to sit in on every hour of the conference, especially at this weekend’s event, you’re guaranteed to experience information overload. So split it up and learn the rest at home, which will provide you with even more time to talk to others in the hallways, bars, etc.

4. Party: Find out throughout the day where the parties are being held, because any good event host will have something up their sleeve for the social (and at times anti social) night owls of the group. Believe it or not, this is prime networking time that you truly can’t afford to miss whether or not you drink, dance, or like clubs. Oh and make sure you bring club attire because I can guarantee you don’t get much networking in standing on the street in your gardening gear.

5. Sleep: Plan to log a lot of sleep hours BEFORE you get to the event, and accept that fact that you won’t be getting much while you’re there if you want to make the most of the occasion.

6. Come & Go: Don’t kid yourself here… be sure to come in a day before the event, and leave the day after. I can’t really go into much more depth than that – it’s just what the cool people do 😉

7. Connect: Bring your business cards and your winning personality – once you get to the event it’s time to turn on the charm and share people how brilliant and you are.

8. Include: Too many people try to limit their excursions outside of the event to a select group of people. Unless it’s a business meeting, my theory is the more the merrier – you never know who you’ll meet so don’t discredit anyone… unless they’re wearing Crocs and then it’s ok.

9. Follow Up: Email and/or Facebook the people you met throughout the weekend, reminding them about what you discussed.

10. Implement: The key ingredient that is so often forgotten… Have someone hold you accountable, and plot out the fastest way to get these ideas off the ground because 500 other people just got the same info!

That’s all for now guys – hope to see you at the next event and as always, thanks for reading!

4 Comment

  1. Addison says:

    😉 “unless they are wearing crocs, then its ok” HA!

    “its just what cool people do” 😉

    great tips! 😉

  2. haha pure content my friend 😉 you’re so awesome – sometimes I wonder if anyone is reading my blog and then you comment! Thanks Addison!

  3. Sylvia says:

    Aha!

    Awesome post Joanna! Great tips to definitely keep in mind for networking/events. I will refer to these when I go to an event soon. Thanks for sharing! 🙂

  4. Thanks Sylvia! Can’t wait to finally meet you!!!

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