Every time I set up a Facebook account for a new client I end up “Googling” the same “how to” methods to get the pages looking and running the way I want them. So if anything, at least I know I can come back to this post and find the answers more quickly. Additionally, I have given the same advice below so many times to clients and wanted to share this with everyone.
Hope this is helpful to you too! If so, feel free to leave any comments or questions below!
1. Create a Custom URL – http://Facebook.com/username
A. Profiles – must have your cell phone number attached to your account (Facebook will prompt you)
B. Fan Page – you only have to wait until you have 25 fans before you customize the link
2. Clearing Out Event, Group, and Page Requests & Suggestions
Go to your Home page, and under “Requests” select “See All” – this button will then say “Ignore All” – choose this option and from there you can manually check which requests or suggestions you want to get rid of. I recommend scanning through for anything you recognize, and then ignoring all but your Friend Requests.
3. Increasing Conversions
Controversially, we don’t want anyone ignoring YOUR requests, so I’ve diagnosed the following solutions:
A. Events – If you create a special event (no not another one of your weekly webinars or affiliate links) that is directed at people you ACTUALLY know, go ahead and send out an message to those you invited directly after, as to separate your event from the rest.
B. Emails – When sending out personal email or Facebook message to a person, shoot them a quick note on their wall letting their wall letting them know that you left it. This will increase your chances of getting your message in front of their eyes!
4. Make Sure People Are Always Able to Add You As a Friend
5000 = number of friends you are able to have
x = number of friends you have
y = number of friend requests in pending
If x+y ≤ 5000 you’re in luck!
Otherwise Facebook will inform your new requests that you are unable to accept anymore friend requests, thus causing you to lose the ability to capture their attention at any point in your Facebook future.
In order to prevent this, clear out your friend requests every once in a while using the option in the Home page – not the dropdown at the top of the screen. Reason being, you will miss personal messages from those who are requesting to be your friend.
I usually run through each request individually, and if I have fewer than 200 friends in common with them, I shoot them a message explaining that I’m no longer accepting requests, but would like to invite them to my Fan Page, and ignore their request to make room for more.
Try to find someone you trust with your account to outsource this, as this can take up a LOT of time! I also advise taking special consideration for those who write a personal note along with their request to check them out and maybe accept them as a friend.
5. Linking Facebook & Twitter
Why this isn’t an option isn’t easier to setup, I’m not sure, but simply search “Twitter” and add the application, then beneath the application photo you will find a link to “Go to Application” – this will take you through the rest.
6. Have a Separate Account for Your Offline Friends and Family
This may not seem important now, but it’s inevitable that your friends and family who probably have no idea what you do will likely get inundated with friend requests anytime they’re tagged in a picture or post. This occurs so often because A. you may have cute friends and/or B. they’re using a friend adding software.
Additionally, your friends and family just might get sick of seeing your status updates about your life of financial freedom and online entrepreneurial ventures if they’re not along for the ride 😉 Oh but be careful cause Facebook doesn’t want you having two accounts!
7. Staying Connected, Even Without a Smart Phone!
Once you’ve connected your Facebook page to your cell phone (done by clicking “Account” – “Account Settings” and “Mobile”, you can update to your wall from any kind of cell phone by texting to 32665 – the same goes for Twitter (40404). But if you have them linked, make sure you only text to Twitter, as that will feed into your Facebook account, and not vice versa.
8. Scheduling Posts
You can schedule Twitter Posts using free applications like Tweet Later to feed into your Facebook account. These can be scheduled years in advance and are great for event reminders and relaunching blog posts.
9. Websites Everywhere!
In the box that asks for information about you to the left of your wall beneath your picture, be sure to add your websites in there. Additionally, below that is another information box where you can select in the top right corner which information you want to display – add your websites there as well!
I like to remove the www as this is now redundant to type, and your links will have a better chance of fitting on one line.
You can add any site on here – I recommend a link to your Fan Page, Blog, and Twitter at least! This way people can choose which way they prefer to connect with you.
10. Don’t Keep Too Much Information Private
If someone searches you, don’t you want them to at least be able to click on your websites or read what you’re all about on your Facebook page while they wait for you to accept their friend request (or maybe they’ll be getting an invite to your Fan Page instead!
Check your privacy settings under “Account” in the top left corner, followed by “Privacy Settings” and make sure that the settings are set to your liking.
Happy Facebooking! Your questions, comments, and feedback are always appreciated!